Building a company is like many other things hard work. This hard work does not stop the day you register your company and change your job title to director. This is usually where the hard work starts. The real hard work.
It’s the same with every other profession – you have to work hard towards your goals to eventually achieve them. That’s it. There are no overnight successes out there. Do you know one?
Deep insight we all know they don’t exist. Why would we then still pressure with this picture of overnight success and use this fairy tale as a benchmark?
The stuff that happened before starting a company
This is something pretty personal and maybe not quite transferable to every single startup out there but to a whole bunch of them. Before someone decides to start a company this person has an idea. Ideas are easy. We all have them. All the time.
But to actually execute an idea it takes a bit more than just having an idea. You usually also have a feeling whether this idea might work, whether this idea might be something valuable. You usually will have an idea that is different from what’s available right now. This idea might ideally help solve a real problem.
How do you get such an idea and figure out whether this idea is valuable? You will probably get such an idea by having a clue of the area you want to solve a problem in. You will probably have a certain level of expertise and understanding of this area. And then you will have to test the idea and also test the market.
This means even before you actually start working and testing an idea you will have put in a certain amount of work already.
In my case this means for example having been in sales for 10 years – in different industries, roles and areas of sales.
Starting a company
Only because you then eventually decide your idea is worth spending more time on and eventually this results in starting a company the work you’ll have to put in won’t stop there. It then starts! You can be great in sales but it is something totally different to teach or train someone else becoming a great sales person. You won’t have immediate customers, supporters, concepts and products.
Therefore when a person has started a company they usually will have to figure out a lot of stuff. They usually will have to put in a whole lot of work to get the company ready to actually start.
You start from zero. NADA. There is no infrastructure given. There is no business model yet. There is no payment system. There are no contracts. There are no price calculations. There is nothing.
One month in already – are you already successful?
Depending on how you would define success I guess one could stretch the answer to this question. But the real case scenario is probably “No”.
Especially when building a company for the long run you won’t sell a totally lean version. Especially not when your product is professional service. You will of course adapt your products along the way and get better over time. But there is no point in rushing too quickly into things, loosing patience. This does definitely not mean to wait till your product or service is perfect – because it never will be. But it does mean that it must be OK to think things true, to get your toolkit ready, to build something presentable and sellable. You build a business. You change you life. You change your lifestyle. I’m in it for the long haul. And I’m in it to win it.
Patience and overnight success
This external pressure like “do you already have a huge client?” as well as my internal pressure to hit the road running has been part of my journey from the beginning. The pressure and impatience to get started asap, to have the urgency of making money. And I had to understand and learn that it’s OK that creating good trainings concepts takes some time. That I can’t compare my chapter 1 with someone’s chapter 189. It’s just not working like this. I am in this game full-time since a month. I am on a pretty good way, keeping up with my pace but it simply takes a lot of work and a bit patience and time. Building a company is not a sprint. It’s a life change.
This videos gives a pretty great impression of the overnight success fairy tale, hard work and patience. All credit goes to Gary Vaynerchuk!