I love listening to audiobook when I work out. For me working out is me-time. Depending on the workout I sometimes listen to music but I prefer audiobooks. Most of the time non-fictional ones. I also do this when I commute. I then tend to listen to audiobooks that are not to “heavy on my thinking” but are super engaging.
Today I started Purple Cow.
And so far I am absolutely loving this book. Purple Cow is not a newly published book at all but the thinking seems to be as up to date as possible.
This book is about “how to create remarkable products” – purple cows. Things become boring over time. Therefore products that catch attention in this new, totally packed and overcrowded space called internet need to be different.
As an entrepreneur this topic is super relevant. But also for everyone who either wants to build his / her own personal brand and all the marketers out there.
With all the posting in this BWM series and while building SalesTrainerIn Ltd I haven’t posted any book summaries recently but will probably do this in a while. Simply because I believe this is the best way for me to recap what I actually read and summarise the key takeaways. And for you to save you some time and make an informed decision whether you would like to invest your time and money to pick up the book yourself.