Today I read an article by Entrepreneur magazine. (You can access the article here.) This article was in the category “habits”. I am a massive fan of forming habits and creating routines. This article was introducing the “Equal Odds Rule”.
Equal Odds Rule
The key message of this rule in the bigger picture is “if you want to make a masterpiece, you have to be willing to create a little garbage along the way”. Love it! Flawlessly on fleek.
Why I get so excited? Because it’s an absolute destress! Everyone who is working creatively – and many of us do. Especially when we are on the entrepreneurial journey.The equal odds rule simply means that the likelihood of creating a successful piece that eventually goes viral can be increased by simply creating more (high value) content. The more the merrier.
Do not spam!
Apparently we are talking about high value content. Spamming people with unneeded, bad content is definitely not the the expected outcome. Except you want to create a massive shitstorm. But I doubt this is what you want. Therefore content is key and as you probably can’t really influence which piece of content eventually goes viral you want to create only masterpieces.
I guess one reason why I absolutely love this approach is because it is in line with the 10x rule. This massive action approach buys into the same concept to fight obscurity. To make some noise in the massive and packed world of the www.