Sometimes it has to be no more rarara but more work ethic. Sometimes we don’t need any more motivation but simply need to take (more) action.
I’ll keep it short and am sorry for having not posted the last days. I delivered a leadership development workshop in english over the weekend and worked the other days relentlessly to get my offers out. Therefore today a short post and a video via Gary Vee!
And in case you have no clue who you are but want to increase your self-awareness – drop me a message or get in touch here. I specialised in personality assessments to increase strategic self-awareness 🙂
Recently I was engaged in a group discussion of aspiring, ambitious entrepreneurs who build online businesses. The discussion was basically how to avoid checking the analytics continuously and avoid obsessing about website traffic or engagement rates.
I think everyone who is trying to build a business online knows this feeling very well. This feeling of checking and checking and checking … Checking whether something has already gone viral or shows anyhow a payoff for all the work.
It does suck. I mean seriously. You put in a ton of time and effort to create something valuable – a blog post, a newsletter, a downloadable freebie or whatever. You give away value, a lot of value, for nothing. Nothing in return. No charges, nothing. I mean of course you at least want to expect the numbers to go up. But they don’t. Not immediately. It takes a whole lot of work and dedication to get the numbers up.
Quality over quantity
What I found most helpful was, I believe Gary Vaynerchuk has said it once, that it doesn’t matter how many followers you have! What matters is who is following you. If you only want to increase numbers you can easily purchase followers and even likes for your accounts. That’s bullshit. There is simply no point. But what is valid is when only one right person watches your videos, reads your blogs and in general loves and supports what you do! Imagine Oprah or someone like her would become a fan of what you are doing. Her promotion channels are so massive – so is her influence. If this is your industry you want to settle in there is probably no better support at all.
Therefore let’s try not to obsess about numbers. Let’s follow our course. Let’s deliver value – a lot of it and just be a little bit patient. Good things sometimes take a while.
And in case you have an amazing blog or are any how on the same journey please do get in touch!
I’ll keep it short and will simply link a video by Gary Vaynerchuk down below. It’s a video about real entrepreneurship, the journey of becoming an entrepreneur and the whole fakepreneur movement on Instagram just now.
That’s it for today – everything said. Time for some “real work”.
Building a company is like many other things hard work. This hard work does not stop the day you register your company and change your job title to director. This is usually where the hard work starts. The real hard work.
It’s the same with every other profession – you have to work hard towards your goals to eventually achieve them. That’s it. There are no overnight successes out there. Do you know one?
Deep insight we all know they don’t exist. Why would we then still pressure with this picture of overnight success and use this fairy tale as a benchmark?
The stuff that happened before starting a company
This is something pretty personal and maybe not quite transferable to every single startup out there but to a whole bunch of them. Before someone decides to start a company this person has an idea. Ideas are easy. We all have them. All the time.
But to actually execute an idea it takes a bit more than just having an idea. You usually also have a feeling whether this idea might work, whether this idea might be something valuable. You usually will have an idea that is different from what’s available right now. This idea might ideally help solve a real problem.
How do you get such an idea and figure out whether this idea is valuable? You will probably get such an idea by having a clue of the area you want to solve a problem in. You will probably have a certain level of expertise and understanding of this area. And then you will have to test the idea and also test the market.
This means even before you actually start working and testing an idea you will have put in a certain amount of work already.
In my case this means for example having been in sales for 10 years – in different industries, roles and areas of sales.
Starting a company
Only because you then eventually decide your idea is worth spending more time on and eventually this results in starting a company the work you’ll have to put in won’t stop there. It then starts! You can be great in sales but it is something totally different to teach or train someone else becoming a great sales person. You won’t have immediate customers, supporters, concepts and products.
Therefore when a person has started a company they usually will have to figure out a lot of stuff. They usually will have to put in a whole lot of work to get the company ready to actually start.
You start from zero. NADA. There is no infrastructure given. There is no business model yet. There is no payment system. There are no contracts. There are no price calculations. There is nothing.
One month in already – are you already successful?
Depending on how you would define success I guess one could stretch the answer to this question. But the real case scenario is probably “No”.
Especially when building a company for the long run you won’t sell a totally lean version. Especially not when your product is professional service. You will of course adapt your products along the way and get better over time. But there is no point in rushing too quickly into things, loosing patience. This does definitely not mean to wait till your product or service is perfect – because it never will be. But it does mean that it must be OK to think things true, to get your toolkit ready, to build something presentable and sellable. You build a business. You change you life. You change your lifestyle. I’m in it for the long haul. And I’m in it to win it.
Patience and overnight success
This external pressure like “do you already have a huge client?” as well as my internal pressure to hit the road running has been part of my journey from the beginning. The pressure and impatience to get started asap, to have the urgency of making money. And I had to understand and learn that it’s OK that creating good trainings concepts takes some time. That I can’t compare my chapter 1 with someone’s chapter 189. It’s just not working like this. I am in this game full-time since a month. I am on a pretty good way, keeping up with my pace but it simply takes a lot of work and a bit patience and time. Building a company is not a sprint. It’s a life change.
This videos gives a pretty great impression of the overnight success fairy tale, hard work and patience. All credit goes to Gary Vaynerchuk!
The title of today’s post is “10x and other books” because I want to talk about books. Books are an absolute essential tool on everybody’s journey – especially on the entrepreneurial one.
I think I have read more books or listened to Audiobooks in the last 2 years than at any other given time. I’m not talking about crime, thriller or other “novels” but rather I mean non-fiction books. Sales books, books about creating wealth. Books about building a business. About efficiency and productivity. About personality and motivation. The list is long… A couple of fiction books as well – when I needed a time out. But mainly non-fiction books.
A couple of you might think this is boring shit – then this is the right time to stop reading this post.
Why I believe books are an essential tool for an entrepreneur
Because you can find every information you need to know! In a super structured way. To every topic. Without searching for info and waisting too much time researching topics. Sure, sometimes you have to do your research and it’s then the right thing to do. But there are literally books for every topic. Some don’t even go out of style or out of date. Some stuff is still relevant from 100 years ago.
Hate reading? Take an Audiobook
Another reason is that you pretty often don’t even have to read it yourself. You can listen to Audiobooks – someone is read out to you. How amazing is this please? You can listen to the books when you commute, do the laundry, use the crosstrainer or cook.
Still to lazy? Listen to a summary
Some books you done even have to read as a whole as there are amazing summaries out there with some key points. I even have a couple of them on my blog here. Like the one from Brian Tracy “Eat the frog”. Summaries like this are amazing when you just need a fresh up or when you want to get an idea whether the book is “right” for you.
Some books are worth reading tho
A couple of books you still should read. Absolutely read. One of them is “The 10x Rule” by Grant Cardone! I am currently listening to this book for the second time as it is an amazing motivational kick. It challenges your thinking about goal setting, middle class and competition. And action! Massive action! 10x action!
I have published a summary of the book earlier this year (you can check the summary out here). But I would absolutely recommend this book to everyone who has a dream and wants to get shit done. Who wants to get real. Who wants to be a big player.
Find people who inspire you and get inspired regularly, then take action!
Another inspirational leader on my journey so far is Gary Vaynerchuk! I have read / listened to all his books – currently finishing the “Thank you Economy”. And he is the man for everyone who doesn’t mind cursing. Who wants something real. Who wants to get inspired by real hustle and swag. I would recommend you his YouTube Videos or Ted Talks. I would recommend you the USC 2015 Keynote speak. Here is the link.