I love listening to audiobook when I work out. For me working out is me-time. Depending on the workout I sometimes listen to music but I prefer audiobooks. Most of the time non-fictional ones. I also do this when I commute. I then tend to listen to audiobooks that are not to “heavy on my thinking” but are super engaging.
Today I started Purple Cow.
And so far I am absolutely loving this book. Purple Cow is not a newly published book at all but the thinking seems to be as up to date as possible.
This book is about “how to create remarkable products” – purple cows. Things become boring over time. Therefore products that catch attention in this new, totally packed and overcrowded space called internet need to be different.
As an entrepreneur this topic is super relevant. But also for everyone who either wants to build his / her own personal brand and all the marketers out there.
With all the posting in this BWM series and while building SalesTrainerIn Ltd I haven’t posted any book summaries recently but will probably do this in a while. Simply because I believe this is the best way for me to recap what I actually read and summarise the key takeaways. And for you to save you some time and make an informed decision whether you would like to invest your time and money to pick up the book yourself.
The title of today’s post is “10x and other books” because I want to talk about books. Books are an absolute essential tool on everybody’s journey – especially on the entrepreneurial one.
I think I have read more books or listened to Audiobooks in the last 2 years than at any other given time. I’m not talking about crime, thriller or other “novels” but rather I mean non-fiction books. Sales books, books about creating wealth. Books about building a business. About efficiency and productivity. About personality and motivation. The list is long… A couple of fiction books as well – when I needed a time out. But mainly non-fiction books.
A couple of you might think this is boring shit – then this is the right time to stop reading this post.
Why I believe books are an essential tool for an entrepreneur
Because you can find every information you need to know! In a super structured way. To every topic. Without searching for info and waisting too much time researching topics. Sure, sometimes you have to do your research and it’s then the right thing to do. But there are literally books for every topic. Some don’t even go out of style or out of date. Some stuff is still relevant from 100 years ago.
Hate reading? Take an Audiobook
Another reason is that you pretty often don’t even have to read it yourself. You can listen to Audiobooks – someone is read out to you. How amazing is this please? You can listen to the books when you commute, do the laundry, use the crosstrainer or cook.
Still to lazy? Listen to a summary
Some books you done even have to read as a whole as there are amazing summaries out there with some key points. I even have a couple of them on my blog here. Like the one from Brian Tracy “Eat the frog”. Summaries like this are amazing when you just need a fresh up or when you want to get an idea whether the book is “right” for you.
Some books are worth reading tho
A couple of books you still should read. Absolutely read. One of them is “The 10x Rule” by Grant Cardone! I am currently listening to this book for the second time as it is an amazing motivational kick. It challenges your thinking about goal setting, middle class and competition. And action! Massive action! 10x action!
I have published a summary of the book earlier this year (you can check the summary out here). But I would absolutely recommend this book to everyone who has a dream and wants to get shit done. Who wants to get real. Who wants to be a big player.
Find people who inspire you and get inspired regularly, then take action!
Another inspirational leader on my journey so far is Gary Vaynerchuk! I have read / listened to all his books – currently finishing the “Thank you Economy”. And he is the man for everyone who doesn’t mind cursing. Who wants something real. Who wants to get inspired by real hustle and swag. I would recommend you his YouTube Videos or Ted Talks. I would recommend you the USC 2015 Keynote speak. Here is the link.
Yes, this months it’s a lot Grant Cardone related stuff, however, I am currently consuming all the Audiobooks and some Videos – this is why.
My key take aways from “If you’re not first, you’re last”:
Play to win. Competition is for Sissy’s, you want to dominate your market
Obscurity is your biggest enemy – make sure you stick
Your second biggest enemy is white space on your calendar
There are no bad times to make business – go, build value and rock economic contractions
Don’t take the economy as an excuse
Money finds perceptions of value – not the lowest price. Decreasing your price is not the answer. The price is a myth. Increase the value and show the prospect, how you solve a problem
Value your power houses, go the extra mile, value your existing and future customers
Counter intuitive behaviour to cut edge
Taking massive action is what you want – and need
Think outside the box – who has set the rules anyways?
Customer Satisfaction is not the primary goal! Dominate, generate new customers and wow your customers is your goal! Earn the business
Sales people are made, not born. Learn to sell and keep your pipeline up. In fact, teach and invest in the sales skills of your workforce. Everyone needs to know how to pitch your business and how to sell.
Having trouble selling a first product with a budget? Ask for the second sales as well! Advance and conquer, cross-sell
Value add proposition – know your USP
Always stay hungry! Everything healthy grows
Being myself a sales professional I can say there is a lot to take away from this book re getting the right mindset and also taking action by getting hands-on best practice advice. But this book is also essential for every employee who cares about job security – it’s a great way to develop an intrapreneurial mindset and become a super valuable asset for every employer.
For every business owner and manager this book is a must! Essential survival guide for succeeding in tough times and slow markets.
Do you consider yourself a sales person? No? Then you need to check out this short Audiobook – everyone is selling ALL THE TIME! Always. Relationships are selling yourself to someone, being an entrepreneur means selling your products. We are selling ourself all the time to everybody in every interaction.
For all the sales people out there who know sales and am professional this book probably won’t bring to many new insights but it’s a nice refresher – and it’s short, so no huge time investment. Nice read for a commute and a bit of a motivational kick to all sales heroes out there.