MyNutShare’s Key Points – Grant Cardone “The 10x Rule”

Grant Cardone 10x rule
Grant Cardone 10x rule
  • Success is your duty, your obligation AND your responsibility
  • Success is NEVER an OPTION! NEVER EVER!
  • There is no shortage of success
  • You want to cause things, you want to have an internal locus of control. You do NOT want things happen to you. Things happen because of you! You are not an victim of your circumstances. Take on full responsibility for your life, your decisions, your actions and the consequences
  • Middle-class and average thinking is NOT desirable you’d rather want to aim BIG, really Big! Unreasonable BIG!
  • Most people never operate on the biggest level of action
  • Obscurity is your biggest enemy. You do not want to compete. You want to dominate (the market, your industry)
  • People will call you obsessed, unreasonable, maniac – this is your goal
  • Embrace your Haters
  • Embrace criticism – your goal is to take massive action and to fight obscurity. Criticism is attention
  • NEVER contract, rather expand even more! Massively
  • Customer satisfaction must never be the most important goal for any organisation
  • Make your customers to fans and don’t stop
  • Study successful people and do what they do
  • Set massive goals, plan your day and have your goals ALWAYS in mind
  • Forget all your excuses
  • Reduce the time between having an idea or making a decision and ACTION! Do it immediately, massively

And remember, whatever you do – multiply it by 10!

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MyNutShare Book Recommendation: Grant Cardone – If you’re not first, you’re last

MyNutShare - Book Recommendation Grant Cardone
MyNutShare – Book Recommendation Grant Cardone

Yes, this months it’s a lot Grant Cardone related stuff, however, I am currently consuming all the Audiobooks and some Videos – this is why.

My key take aways from “If you’re not first, you’re last”:

  • Play to win. Competition is for Sissy’s, you want to dominate your market
  • Obscurity is your biggest enemy – make sure you stick
  • Your second biggest enemy is white space on your calendar
  • There are no bad times to make business – go, build value and rock economic contractions
  • Don’t take the economy as an excuse
  • Money finds perceptions of value – not the lowest price. Decreasing your price is not the answer. The price is a myth. Increase the value and show the prospect, how you solve a problem
  • Value your power houses, go the extra mile, value your existing and future customers
  • Counter intuitive behaviour to cut edge
  • Taking massive action is what you want – and need
  • Think outside the box – who has set the rules anyways?
  • Customer Satisfaction is not the primary goal! Dominate, generate new customers and wow your customers is your goal! Earn the business
  • Sales people are made, not born. Learn to sell and keep your pipeline up. In fact, teach and invest in the sales skills of your workforce. Everyone needs to know how to pitch your business and how to sell.
  • Having trouble selling a first product with a budget? Ask for the second sales as well! Advance and conquer, cross-sell
  • Value add proposition – know your USP
  • Always stay hungry! Everything healthy grows

Being myself a sales professional I can say there is a lot to take away from this book re getting the right mindset and also taking action by getting hands-on best practice advice. But this book is also essential for every employee who cares about job security – it’s a great way to develop an intrapreneurial mindset and become a super valuable asset for every employer.

For every business owner and manager this book is a must! Essential survival guide for succeeding in tough times and slow markets.