Success is your duty, your obligation AND your responsibility
Success is NEVER an OPTION! NEVER EVER!
There is no shortage of success
You want to cause things, you want to have an internal locus of control. You do NOT want things happen to you. Things happen because of you! You are not an victim of your circumstances. Take on full responsibility for your life, your decisions, your actions and the consequences
Middle-class and average thinking is NOT desirable you’d rather want to aim BIG, really Big! Unreasonable BIG!
Most people never operate on the biggest level of action
Obscurity is your biggest enemy. You do not want to compete. You want to dominate (the market, your industry)
People will call you obsessed, unreasonable, maniac – this is your goal
Embrace your Haters
Embrace criticism – your goal is to take massive action and to fight obscurity. Criticism is attention
NEVER contract, rather expand even more! Massively
Customer satisfaction must never be the most important goal for any organisation
Make your customers to fans and don’t stop
Study successful people and do what they do
Set massive goals, plan your day and have your goals ALWAYS in mind
Forget all your excuses
Reduce the time between having an idea or making a decision and ACTION! Do it immediately, massively
And remember, whatever you do – multiply it by 10!
Yes, this months it’s a lot Grant Cardone related stuff, however, I am currently consuming all the Audiobooks and some Videos – this is why.
My key take aways from “If you’re not first, you’re last”:
Play to win. Competition is for Sissy’s, you want to dominate your market
Obscurity is your biggest enemy – make sure you stick
Your second biggest enemy is white space on your calendar
There are no bad times to make business – go, build value and rock economic contractions
Don’t take the economy as an excuse
Money finds perceptions of value – not the lowest price. Decreasing your price is not the answer. The price is a myth. Increase the value and show the prospect, how you solve a problem
Value your power houses, go the extra mile, value your existing and future customers
Counter intuitive behaviour to cut edge
Taking massive action is what you want – and need
Think outside the box – who has set the rules anyways?
Customer Satisfaction is not the primary goal! Dominate, generate new customers and wow your customers is your goal! Earn the business
Sales people are made, not born. Learn to sell and keep your pipeline up. In fact, teach and invest in the sales skills of your workforce. Everyone needs to know how to pitch your business and how to sell.
Having trouble selling a first product with a budget? Ask for the second sales as well! Advance and conquer, cross-sell
Value add proposition – know your USP
Always stay hungry! Everything healthy grows
Being myself a sales professional I can say there is a lot to take away from this book re getting the right mindset and also taking action by getting hands-on best practice advice. But this book is also essential for every employee who cares about job security – it’s a great way to develop an intrapreneurial mindset and become a super valuable asset for every employer.
For every business owner and manager this book is a must! Essential survival guide for succeeding in tough times and slow markets.