Today I couldn’t help but wonder what’s the role of social media in our day to day life? Is this whole sharing economy the new real world? Where is the border? I myself am an absolute passionate user of social media. I often get new Facebook status updates from acquaintances “I will leave Facebook, who wants to stay in touch can get my number”. Where is the fine line? What should we share and shouldn’t?
Social Media private
As already mentioned above – I love social media and I think it’s a great way to stay in touch with your friends. Especially after moving abroad it was super nice to still be “there”. To still see what my friends are up to and to still be a little part of it. It’s also a great way to find new friends, to get informed etc.
However, I absolutely believe there is also a “dark side”. Everything we share will leave a footprint in the internet. As the internet is huge this footprint might vanish but it will never disappear. Compared to other generations we have the opportunity to leave our legacy visible for the whole world. To become limitless through the possibilities social media and www have created and will create. But we have to do this mindful. Bad news spread quicker than ever before. Things that go viral get huge and can create massive movements. Those “shit storms” can have massive consequences for the users and everyone involved’s life.
Social Media in business
I believe social media is essential!
I could finish here as this is all I have to say 😉 jk. We have to use is! Every business person has to be where the customers are. It has always been this way and it will always be this way. Selling has changed. We have become more sensible for selling and marketing. While cold calls have worked and maybe still work fine – we now value time and want to determine when we do things and don’t want to be called at any given time. (However, I still believe cold calling works within in a business setting but will get into this another time …) The same with marketing. We got more sensible. The open rates from cold e-mails have dropped. Everyone is focusing on their phones – even while walking. Therefore print media becomes less and less inefficient. Same for TV advertising. We even know how to avoid adds in Apps etc.
Therefore I believe social media is the most efficient tool for every business when we use it the right way. When we deliver massive value rather than just trying to hard sell our stuff. When we tell our story and build trust and brand awareness. When we be social and human.
When you want to know more about Social Selling – get in touch via email@example.com / SalesTrainerIn. Btw. When you are on LinkedIn you can check your Social Selling Index here. Mine is 84. What’s yours?