BWM 21/100 – Constantly learning and my nerdy self

BWM – Learning – Day 20
BWM – Learning – Day 21

On this journey I am learning more than ever! It’s kind of cool and my nerdy self loves it. But it’s not always fun tho because when you are responsible for building a business you have no choice what to learn. You simply have to figure stuff out.

Learning about Social Media – the fun bits

Since I started this journey a year ago with my blog I levelled up my social media skills a lot. I started with a private Facebook page, a LinkedIn and a Xing profile and lots of no clue. Oh, I also had a not used Twitter and Instagram account.

In the meanwhile I run 4 Instagram pages, 2 Facebook “business” pages, 4 Twitter Accounts and also try to keep my other profiles up to date. Plus I write regular Blog posts, which I now also try to SEO optimise. Yes, I actually had no clue how the hack to do this until a couple of months. (SEO – search engine optimisation). I even have run my first paid ads.

Sounds like nothing special? For me it was. I never really bothered to much with Social Media and now got pretty addicted.

These kind of stuff are definitely the fun bits of being an one woman show.

Figuring everything out – also the not so cool bits

The bigger part of creating a business is of course not social media and stuff but to learn about taxes, registering a company, writing a business plan etc. This is another part of the journey that requires a lot of learning on the job and along the way.

I believe the only way to do it is to read a lot, stay informed and not to overthink stuff. In some cases like taxes these are necessities and needs to be done. So it’s best to just get into the action part asap.

Some other tasks like writing a business plan can actually be a lot fun. When you do it for yourself and for no one else, you can create an awesome roadmap and start getting concrete on where your journey shall lead you. Sometimes, especially when you write the plan for an investor pr a bank you will have to put it into a certain layout. But in most cases it’s just an amazing way to think things through, structure your thoughts and know where you are going.

 

Build with me – Day 8 of my first 100 days as a full-time entrepreneur

BWM – Build with me SalesTrainerIn and help me becoming an Entrepreneur – Day 8
BWM – Build with me SalesTrainerIn and help me becoming an Entrepreneur – Day 8

Today I couldn’t help but wonder what’s the role of social media in our day to day life? Is this whole sharing economy the new real world? Where is the border? I myself am an absolute passionate user of social media. I often get new Facebook status updates from acquaintances “I will leave Facebook, who wants to stay in touch can get my number”. Where is the fine line? What should we share and shouldn’t?

Social Media private

As already mentioned above – I love social media and I think it’s a great way to stay in touch with your friends. Especially after moving abroad it was super nice to still be “there”. To still see what my friends are up to and to still be a little part of it. It’s also a great way to find new friends, to get informed etc.

However, I absolutely believe there is also a “dark side”. Everything we share will leave a footprint in the internet. As the internet is huge this footprint might vanish but it will never disappear. Compared to other generations we have the opportunity to leave our legacy visible for the whole world. To become limitless through the possibilities social media and www have created and will create. But we have to do this mindful. Bad news spread quicker than ever before. Things that go viral get huge and can create massive movements. Those “shit storms” can have massive consequences for the users and everyone involved’s life.

Social Media in business

I believe social media is essential!

I could finish here as this is all I have to say 😉 jk. We have to use is! Every business person has to be where the customers are. It has always been this way and it will always be this way. Selling has changed. We have become more sensible for selling and marketing. While cold calls have worked and maybe still work fine – we now value time and want to determine when we do things and don’t want to be called at any given time. (However, I still believe cold calling works within in a business setting but will get into this another time …) The same with marketing. We got more sensible. The open rates from cold e-mails have dropped. Everyone is focusing on their phones – even while walking. Therefore print media becomes less and less inefficient. Same for TV advertising. We even know how to avoid adds in Apps etc.

Therefore I believe social media is the most efficient tool for every business when we use it the right way. When we deliver massive value rather than just trying to hard sell our stuff. When we tell our story and build trust and brand awareness. When we be social and human.

When you want to know more about Social Selling – get in touch via stephanie@salestrainerin.com / SalesTrainerIn. Btw. When you are on LinkedIn  you can check your Social Selling Index here. Mine is 84. What’s yours?